Following extensive research in 2014, the CIM developed a new qualification portfolio to meet the demands of employers.The courses are structured in such a way that participants can study while working and make progress in a short period of time. This module is about how organisations can implement digital marketing capabilities within strategic marketing planning.
Completion of three Level 6 Awards in Professional Marketing will lead to the CIM Level 6 Digital Diploma in Professional Marketing qualification. The next step is to progress to the Level 7 Postgraduate Diploma in Marketing and Chartered Marketer status.
The Digital Strategy module is about how organisations can implement digital marketing capabilities within strategic marketing planning. It assesses the impact of the disruptive digital landscape in delivering objectives and provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.
The assessment is a work-based portfolio submitted to the CIM.